Quality of service in teaching and loyalty of university students

Currently, higher education institutions have among their strategic objectives to raise the level of quality of their service, as well as increase the fidelity or loyalty of their students. In the latter case, it is recognized that, on many occasions, good references or positive comments from students and parents allow us to reach new segments of the target audience. In this sense, it is considered appropriate to investigate the degree of association that would exist between the quality of the service in university education and the loyalty of the students, taking as its scope the main university in the Pasco region, which is the objective of this book.

Title registered in the National Repository of Legal Deposit of the Ministry of Cultures, Decolonization and Depatriarchalization of the Plurinational State of Bolivia, under number 4-1-4274-2024, and with ISBN 978-9917-639-27-5 registered in the Chamber from the Book Peace.