Corporate social responsibility: Effects on financial results
Keywords:
corporate social responsibility, social responsability, financial effectsSynopsis
Today's social and environmental problems require a new perspective on business and corporate activity. The new paradigms go beyond the philanthropic role assigned to social responsibility that was postulated in the 1970s, which continues to be developed to this day, seeking to redefine the function that corporations have with respect to their social relationships. , economic and political, with the aim of taking advantage of economic power for a social purpose.
Corporate social responsibility, also known as CSR, is a relatively modern business concept that appears at the beginning of the digital transformation process. It was in the last decade of the last century that this concept began to consolidate and be incorporated into the organizational culture of many companies.
This book is a study on the concept of corporate social responsibility in organizations as a way to acquire greater profitability and interaction with interest groups or stakeholders, CSR being one of the most important aspects in business studies and social.
In this sense, the objective of this publication is to contribute to the academic discussion a systematized perspective on the topic of corporate social responsibility. The latest research indicates that this concept still does not have conclusive theories and manuals that contribute to practice a method that is based on the discussion of the terminology regarding the topic.
Taking into account the above, the theoretical framework of CSR is presented, including the empirical evidence and theories that support the relationships that are intended to be demonstrated in relation to the theory of interest groups or stakeholders.
It is essential that the development of these new approaches and theories is based on the principle of value creation. In this sense, companies must not only generate profitability for their investing agents, but also for interest groups, the environment and society as a whole.
Next, the theoretical and practical repercussions for business management are delved into, with the aim of obtaining closeness in the research to management and highlighting the theoretical contribution of the study. The limiting points of the research are also identified, thus proposing next lines of research.
Title registered in the National Repository of Legal Deposit of the Ministry of Cultures, Decolonization and Depatriarchalization of the Plurinational State of Bolivia, under number 4-1-4275-2024, and with ISBN 978-9917-639-26-8 registered in the Chamber from the Book Peace.

